Sometimes an Idea Just Needs a Little Developing

My brother Jeff was reading one of my articles and said, “I have ideas like this every day.”

Then he told me about one.

He'd been at the chiropractor and noticed they sold Icy Hot and reusable cold packs.

But the cold packs weren't cold.

If you're hurting right then, why couldn't you buy a frozen one and walk out the door with it?

He mentioned it to the chiropractor. Not much interest.

That probably would have been the end of the idea.

But when Jeff told me, I started playing with it.

What if a cold-pack company provided small branded freezers to chiropractors?

Or what if someone placed the freezers themselves, stocked them with frozen recovery products, and built a route serving chiropractors, gyms, physical therapists and spas?

Maybe it's a good business. Maybe it's not.

But in a few minutes, the idea had gone from “they should sell frozen cold packs” to the beginnings of a business model.

That's the part I find interesting.

Sometimes the opportunity isn't obvious in the original idea.

It just needs a little developing.

—

I help owners develop what's next.